Privacy Policy

At GAMEKEY LIMITED ("prime2key.com," "we," "us," "our"), we are committed to maintaining the highest standards of privacy and data protection. This Privacy Policy sets forth the manner in which we collect, store, use, transfer, and disclose your personal data (also referred to as "personal information" throughout this policy). It also outlines your rights to access and correct your personal information and provides information on our use of cookies on our website.

Definitions

For clarity within this policy:

  • "Personal data" or "personal information" refers to any information that can be used to identify an individual, including, but not limited to, name, address, photograph, phone number, mobile number, email address, birthdate, office location, professional and personal interests, company name, job title, department, and languages spoken, as well as any data directly linked to personally identifiable information.
  • "Site" refers to https://prime2key.com/ and all related subpages, subdomains, and any additional website domains that may be designated by prime2key.com in the future.
  • "User," "you," and "your" collectively refer to any person, company, or organization that visits or uses the Site, whether as a visitor or an Account holder.
  • "Account" refers to an account that users may create through the Site.

For the purposes of data processing and control, GAMEKEY LIMITED is the data controller. If you need to contact us regarding your personal data, please email us at [email protected] with "Personal Data" in the subject line.

GDPR Compliance

If you are a UK resident you are entitled to special protections and rights under the General Data Protection Regulation 2016/679 (GDPR) and the Data Protection Act 2018 (Data Protection Act 2018)

What Information Do We Collect?

Non-Personally Identifiable Information

Like many websites, we collect non-personally identifiable information that web browsers and servers typically provide, such as browser type, language preference, referring site, and the date and time of each visitor request. This information is collected to help us better understand how visitors interact with our Site and to enhance our services and products. This type of data does not include anything that could personally identify you.

Personal Information

We also collect certain personal information, which may include:

  • Your name,
  • Your email address,
  • Your demographic information, including preferences and interests, and other information relevant to customer surveys and offers.
  • Internet Protocol (IP) addresses and cookies.

For a detailed list of the cookies we collect, please refer to the "List of Cookies We Collect" section below.

Methods of Collection

We collect personal information in various ways, including but not limited to:

  • When you or a third party contacts us outside of our Site, such as via email, phone, or in person;
  • When you visit and interact with our Site and related software (including mobile applications);
  • When you engage in transactions with us;
  • When you create an Account with prime2key.com or join the prime2key.com affiliate program;
  • Through cookies and other technologies that enhance your experience on our Site;
  • When you contact us via our Site or subscribe to our newsletter/mailing list.

In all cases, we collect personal information only to the extent necessary or appropriate to fulfill the purpose of your interaction with us. We do not share personal information except as outlined in this Privacy Policy.

You may choose not to provide personal information, but doing so may limit your ability to participate in certain Site-related activities, and we may be unable to offer our services, products, or assistance to you.

You should not provide us with personal information about another person unless you have obtained their consent and informed them that their information will be handled in accordance with this Privacy Policy (including where to find it). By providing information about any third party, you confirm that you have the necessary consents and permissions and can provide proof of this if required.

Consent

This Privacy Policy applies to the Site you are currently visiting. By clicking the "Accept" button, or by accessing or using the Site in any way, you confirm that you have read, understood, and unconditionally agree to this Privacy Policy and any other agreements applicable to you as a prime2key.com Account holder or user, as they may be updated from time to time. If you do not agree, you must immediately stop using or accessing the Site. If you are using the Site on behalf of a third party, such as a business entity, you represent that you have the authority to bind that third party to this Privacy Policy.

By clicking the "Accept" button or using the Site, you also acknowledge and consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. Please read this Privacy Policy in conjunction with our Terms and Conditions, available at https://prime2key.com/terms/.

Purpose of Collecting Personal Data

We collect your personal information to help you make the most of our Site, services, and products. In accordance with this Privacy Policy, we may use your personal information for the following purposes:

  • To fulfill our contractual obligations and provide you with the agreed-upon services and/or products;
  • To set up, manage, and maintain your Account;
  • To send you service-related or promotional communications and marketing materials relevant to you, promoting our services, products, and Site, as well as those of third parties;
  • To inform you of any updates or changes to our services and/or products;
  • For quality assurance and training purposes;
  • To enhance our products and services, including customizing the Site;
  • To verify your identity or location and perform security checks in connection with a purchase;
  • To access third-party development platforms or add-on keys;
  • For market research and analysis;
  • To promote and market our services and products (including via our social media channels);
  • For internal record-keeping and any other purpose identified at the time of collecting your information or as reasonably expected under this Privacy Policy and our https://prime2key.com/privacy-policy/ .

Disclosure of Your Personal Information

We may share your personal information with other entities or individuals for various purposes, including but not limited to:

  • Our employees, trusted third parties, and collaborators who assist in providing services and/or products to you;
  • Third-party service providers to enable them to deliver services such as IT support, data storage, web hosting, server management, debt collection, payment processing, and insurance;
  • Any third-party partners or entities with whom we have a commercial relationship;
  • Any of our related entities;
  • Potential buyers or sellers in the event of a sale or purchase of our business or assets;
  • Any relevant regulators or third parties to ensure compliance with legal or contractual obligations or when we believe in good faith that such disclosure is necessary to protect our property, rights, or the rights of others or the public;
  • Other entities or individuals, if you have provided your consent.

Accessing Your Personal Data

You have the right to review, edit, correct, or delete any personal information you have submitted to us, as required by law. Upon request, we will provide you, as soon as reasonably possible, with:

  • The personal data we hold about you;
  • Information on how that personal data has been or may have been used or disclosed by us in the year preceding your request.

If you are protected under EEA law, including all residents of the EEA, you may be entitled to additional rights under the EEA General Data Protection Regulation (EEA GDPR).

We reserve the right not to provide access to your personal data or related information if doing so could reasonably be expected to:

  • Endanger the safety or physical or mental health of another individual;
  • Cause immediate or serious harm to your safety or physical or mental health;
  • Disclose personal data about another individual;
  • Reveal the identity of someone who provided personal data about another individual if that person does not consent to their identity being disclosed;
  • Conflict with national interests.

If you wish to access the personal information we hold about you, please contact us at [email protected] as described above. We will respond to your request within a reasonable time. If access is denied, we will provide the reason for our decision at the time of your request.

Please contact us at [email protected] as soon as possible if there are any changes to your personal information or if you believe that the information we hold is inaccurate, incomplete, or outdated. This will allow us to update your records accordingly. We will process any requested changes as quickly as possible and will send the corrected personal data to every organization that received your data in the year prior to the correction unless that organization no longer requires the updated information for legal or business purposes, or if you agree that it is not necessary to resend the corrected data.

Accuracy of Personal Data

We take reasonable steps to ensure that the personal information we hold about you is accurate, complete, and up-to-date. However, we primarily rely on you to inform us of any changes to your personal information. By accepting this Privacy Policy, you agree to make all reasonable efforts to promptly provide corrections and updates to your personal data.

Retention of Personal Data

We will make all reasonable efforts to stop retaining personal data or to anonymize it when it is no longer necessary for the purposes for which it was collected. We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Data Security and Storage

We implement appropriate physical, technical, and administrative measures to protect your personal data from unauthorized access, use, disclosure, alteration, and destruction. Our storage methods include electronic and paper formats, and we store your personal information for as long as reasonably necessary to fulfill the purpose for which it was collected. However, we cannot guarantee the complete security of your data, and you acknowledge that the provision of your personal data to us is at your own risk.

List of Cookies We Collect

The following table outlines the cookies we collect and the information they store:

Cookie Name Cookie Description
CART Associates with your shopping cart.
CATEGORY_INFO Stores category information on the page to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency.
CUSTOMER An encrypted version of your customer ID in the store.
CUSTOMER_AUTH Indicates if you are currently logged in to the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID.
EXTERNAL_NO_CACHE A flag indicating whether caching is disabled or not.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use the cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on which polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

Changes and Updates to the Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time at our sole discretion. Any changes will be effective immediately upon posting on this page, and we encourage you to review this Privacy Policy regularly. While we strive to inform you of any significant changes, we are under no obligation to provide advance notice. Your continued use of our Site, services, or provision of personal information following any updates constitutes your acceptance of the revised Privacy Policy.

If you have any questions or concerns about our privacy practices, please contact us at [email protected].

This Policy was last updated 03/09/2024